The Makers of Muncie’s MadJax

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I work in a factory in Muncie, Indiana. Not many people can say that these days.

In fact, many believe that Muncie’s best days–our factory days–are behind us. Our schools are going through budget and transportation issues and a third of our citizens live in poverty.  There’s a lack of hope that we can’t be more than our struggles. That we can’t thrive without factories.

I don’t work on a factory line, but I do make things. I create stories.

For the last ten years I’ve traveled around the world to meet the people who produce many of the things in our lives that we take for granted. I’ve worked alongside coffee farmers in Colombia, befriended young women who made blue jeans in Cambodia. I’ve crafted their stories to share with the world. I’ve created The Facing Project, a community storytelling nonprofit, along with my co-founder J.R. Jamison and the hundreds of other folks in Muncie and thousands of others across the nation who’ve participated.

I’m proud to be a maker in a factory of makers.IMG_6627

The factory was an industrial laundry first operated by Midwest Towel and then Cintas. It’s my understanding that they washed uniforms and carpets at the facility. With a decline in need of factory uniforms and carpets, maybe they didn’t need 100,000 square feet (or whatever the size of the cavernous building is). So it sat empty like so many other industrial buildings in Muncie–a shell of a building, echoes of labor long forgotten. A city-block-sized reminder of what was and of what we were.

But no longer. The building has new tenants.

Tribune Showprint makes fair and concert posters using steel behemoth printing presses. Kim and Rob Miller walk around with inky hands that are always ready to help a fellow MadJax member. They printed posters for a Facing Project fundraiser, printed our T-shirts, and Kim even brought me over a surprise cupcake made by fellow Muncie maker Amanda Reninger at her business Sea Salt & Cinnamon.

MadJAx kimNext door to Showprint, Ball State students work at the Book Arts Collaborative typesetting text and hand-stitching books. English professor Rai Peterson helped advise The Facing Project on a grant.


In the hallway Debra Dragoo’s art is for sale. Some of it hangs in the work stations of those who work in the Co:Lab where my office is with The Facing Project. Next door is Farmhouse Creative owned by Angie Howell. Angie has designed and printed thousands of Facing Project books. Angie was a writer for a Facing Project.

There is also a co-working space where Facing Project board member Stephanie Fisher works for SpinWeb. Shane and Jake are programmers with business sense always willing to bounce ideas around. Marisa works for BY5 promoting child literacy and will get fired up about the needs of our community. Melanie Howe of Addison Avenue Marketing is always ready with a DIY marketing tip. She brings an enthusiasm for the day that makes you want to get shit done and have fun while doing it. I talk Kung Fu and writing with Ken Ring and fair and clean food with Alyssa Harmon. Brad Daugherty of Hoola Technology, and a founding member of the Co:Lab, regularly offers advice on how to keep our computers from exploding. And Jennifer Greene manages our community and makes sure we have a fun, efficient, and clean place to work.MadJax art fair

Out my window I can see the giant assembly hall where actors from Muncie Civic Theatre rehearsed Facing Project stories every Saturday in June, and Ken Ring teaches martial arts at night. Upstairs, students with PhyXT Gears make robots to compete and often win national competitions. Soon Guardian Brewery will be open and we’ll all (except the students) be able to grab a pint without walking outside.

We have a foosball table, a ready-to-be assembled pool table. I’m trying to convince Jennifer that we really need a basketball hoop.

We’re like the Google campus of Muncie.

A few months ago, Ben, a twenty-something transplant moved into town. I think he was unofficially crashing at his girlfriend’s dorm at Ball State and didn’t have anywhere to work. He found MadJax. He’s a smart, creative dude who had launched a kickstarter that funded a $40,000 journal for baristas and bartenders. After that he started a content business. The Facing Project was his first client. He does amazing work sifting through our 1,000+ stories to find inspiring and poignant content to share. Someday he’ll be a tech billionaire or president.

MadJax artThis summer Ball State brought orientation groups through MadJax. At first I thought that was a bit weird since the opposite side of downtown is a distance from campus. But the more I thought about it, the more I got it. Ball State is doing more than introducing students to campus, they are introducing students to Muncie.

MadJax isn’t about what was, but about what will be. At MadJax there’s hope and possibility and belonging to something that is moving forward.

Lately, the local paper has focused on the cost of MadJax as the city council decides if it is worth it. I’m not trying to convince them it is. I think many people in Muncie have no idea what MadJax is, where to park, what happens in there, what the community is like. The intent of this post is to answer those questions.

Some community leaders who love our community wanted the space to be something else from the beginning. That’s fine. I appreciate their passion and dedication.

Some of the most creative forward thinking minds in Muncie that I know, who helped create what MadJax could be, are no longer directly involved with the project. I admit, I’m bummed that they aren’t. I looked forward to having them as active members of our community.

No doubt there have been bumps and hiccups. I’m sure budgets have been exceeded and for sure timelines have been delayed. The idea of MadJax has always been fluid. But the space itself has been shaped by those who have filled it.

Some argue that there are no “makers” in our makerspace. Makers as they define the term use saws, digital printers, and potter wheels. From my understanding there are still plans to create that space and community. When they move in our community of makers will be ready to greet them and talk art, community, business plans, websites, and stories. I’m sure we’ll learn from them and they’ll learn from us until there is no us and them. That’s how community works.

Too often those of us in the Muncie community feel like Muncie is something we have to overcome when we are attracting a new employee, traveler, or conference goer.  We addressed this in the introduction to our recent Muncie Facing Project:

“Where you from?” They ask.

“Muncie, Indiana,” you respond.

“Cool,” they say, but their eyes give them away; they really don’t mean it.

Maybe next they’ll say something about the Muncie “timeshare” reference on the show “Parks and Recreation,” or about Garfield or David Letterman if they know about their geographic origins. As if these bits of pop culture are what makes up the place we call home.

Even when we tell people where we are from, sometimes we sort of apologize for Muncie or feel the need to over-justify why we live here—the cost of living, our job, something else.

Factories and schools have closed, our population has declined. Muncie has real issues.

Sure, in post-industrial Muncie, we’re still trying to figure out who we are. But there is one inarguable fact that unites us:

Muncie is our home, and we face the future together.

MadJax can be hard to explain, maybe that’s why there’s confusion about it.

Recently, a piano randomly appeared in our community space. Someone has been playing it at different times throughout the day.

Music echoes in a space that once required ear plugs.

That’s what MadJax is.

NOTE: I’m writing this from Nairobi, Kenya, where I’m researching my third book. The disputed presidential election results have me locked away in my hotel (and you thought American and Muncie politics were bad!). As I write this, Ben, the future billionaire, posted a story for the Facing Project and Jennifer sent me a bill for our monthly rent. I’ll gladly pay it. To me, MadJax is worth it. Tomorrow is beer and pizza Friday at MadJax and I’m more than a little homesick.

Rita Koch says:

Great piece, Kelsey!
I met you a few years back at Midwest Writers Workshop.
My husband, Mike Koch, is PhyXTGeats’ lead mentor.
So glad you moved into MadJax.

Kelsey says:

Rita! Are you still writing? There is only one correct answer to that question. If you are ever at MadJax, stop by The Facing Project office some time and say hi. I won’t be back until September though.

Kris says:

I’m glad to hear about something positive going on in Muncie. I attended BSU but left after graduation because I knew I couldn’t find anything beyond a minimum-wage job (which back then was about $5.75, if I remember correctly). Some of my dearest friends still live there, and I miss them often, but I have never been tempted to move back. Muncie always seemed to be doomed. MadJax sounds like it’s breathing new life into the town. I wish you all the best of luck!

Kelsey says:

Home is what you make of it. Wherever in the world you landed I hope that you are making it more interesting. There are so many positive things happening in Muncie. Still a lot of tough things too. Thanks for chiming in.

Miss Moth says:

Great writing! 🙂 That second photo is of the Spring 2016 Muncie YART. I am the Director of YART and am still grateful to Jennifer Greene and MadJax for rescuing our outdoor event from torrential rains at the last minute, saving the whole endeavor of many months of preparation with many area artists. We were able to have a great night and sell some art! Special thanks go to Rob and Kim of Tribune Showprint, they helped us so much!

The Fall 2017 Muncie YART is back to outdoors, at Canan Commons on October 5th, as we are #YART – A Yard Sale for Art held on the First Thursday of every May and October in Downtown Muncie! 🙂

Tanya Donati says:

Muncie is our home, and we face the future together.

Todd Smekens says:

I was very supportive of this project when it originally presented by Muncie Sustainable and Dr. Ferguson. Reality over the last two years has changed my perception.

While “budgets have been exceeded” has anybody been held accountable? You mention that most of the “community leaders” involved with MadJax are no longer involved. Why is that?

I’d say the most notable was Dr. Ferguson, the former president of BSU. He funded the project at its inception and then got fired because of it. I toured the facility last month and didn’t find any signs where BSU had moved in.

As a fellow writer, I asked the board chair if they would audit the financials, due to the “hiccups” with Guardian Brewing’s lease and tenant build out. Also, at least three people managed the books and a $1 million line of credit, and as you mentioned – none of them are with the project. Any reputable business would order an audit to see if malfeasance was involved. Considering our corrupt City Council is packed with democratic insiders, a review of the financials would be the first step since we supported the $1 million line of credit with a taxpayer guarantee.

Instead, MadJax comes back to City taxpayers asking for $4.65 million. When a council member asked for financials, they were told, “No, it’s proprietary information.”

If you want to know why the city taxpayers (community) are against this project, it has nothing to do with makers or creative people. It’s because none of the principals are still involved and the administration asking for the money is a known corrupt entity who harassed their auditor because she wouldn’t lie for them.

However, I expect, as many others do, the corrupt insiders will support the $4.65 million guarantee causing further division within the community. If you look back at what Dr. Ferguson said to justify BSU’s involvement, “This project has a chance to unify the community.”

With time, MadJax has had the exact opposite effect.

Let your voice be heard!