Old truck tyres never die, they just turn into sandals. For decades that has been the tradition in Ethiopia, where everyone from farmers to guerrilla fighters has fashioned worn-out road rubber into cheap, long-lasting footwear.
But now, thanks to a young woman entrepreneur who has combined the internet‘s selling power with nimble business practices more often associated with Asian countries, the idea has been turned into an unlikely international hit. By adding funky cotton and leather uppers to recycled tyre soles, Bethlehem Tilahun Alemu has sold many thousands of pairs of handmade flip-flops, boat shoes, loafers and Converse-style trainers to foreign customers.
Checkout the soleRebels site.