Harper is totally going to need therapy!
I’ve never known someone who died from ALS, nor was I fully aware of how scary the disease was until the challenge. So as silly as this challenge seems, it raised my awareness.
Is it a sustainable way to raise funds or even replicable? Probably not. But it’s fun and important, and even my own parents accepted the challenge. OnPoint explored the viral campaign on a show titled “Stunt Philanthropy in the Age of Social Media.” If you’ve criticized or defended the Ice Bucket Challenge, you should listen to this show:
And of course, I hope you’ll join Harper and me in donating to the ALS Association at www.alsa.org.