To celebrate the release of the new updated and revised edition of Where Am I Wearing? I’m celebrating apparel companies that are making a difference by conducting two weeks of giveaways. Each day I’ll highlight a company and then giveaway an item of theirs at 9PM (ish) EST. To enter, leave a comment in that day’s blog post or on Facebook. Winner will be randomly selected.
Enter a Comment below to win a Forgotten Shirt
A Glocal Shirt
“I received my Kony Kit yesterday and I noticed that the tshirts are made in Mexico. I’d just like to know your opinion on it! Thanks!”
That’s a note I received from a student the other day. The “Kony Kit” she mentions refers to the $30 kit, including a bracelet, T-shirt, action guide, stickers, and poster that Invisible Children was selling (it’s sold out) as part of their Kony 2012 campaign. The campaign’s goal is to raise awareness about Joseph Kony. Kony is the head of the Ugandan guerrilla group, the Lord’s Resistance Army, and infamous for his use of child soldiers. You’ve probably heard of the Kony 2012 campaign. The video that launched it is considered the most viral video ever. It was kinda big news and stirred up quite a debate.
“Wouldn’t it have been great if the shirts were made in Uganda? I know a tshirt company there.”
Forgotten shirts doesn’t own the factory in Uganda, but they support it. Know who else has supported the factory in the past? Bono, that’s who. Bono’s clothing company Edun placed an order that launched the Phenix garment factory in 2007. It was Bono’s goal to support jobs in Africa and the garment industry is typically one of the first industries to emerge. (Note: Edun has since moved some manufacturing to China. Hmm.)
My point to my Facebook buddy is that Invisible Children is all about helping Uganda recover from years of violence and war and there are few things that combat both of these better than jobs; good ones that allow parents to send their kids to school. Here’s the really odd part, Invisible Children along with Edun established the Conservation Cotton Initiative in 2008 to help cotton farmers. Tell me again why they didn’t buy shirts made from the cotton grown by the farmers they support?
T-shirts are used to spread our messages and our causes. Race for the cure and get a T-shirt. Give blood and get a T-shirt. Do good things and get a T-shirt, but how often do the stories of these shirts line up with the message of the organization using them?
I talk a lot these days about thinking and acting globally and locally, about going glocal. That the local goes global and the global goes local. Our actions here impact the lives of people around the world and their actions impact our lives. Few items of clothing capture the essence of glocal than a Forgotten Shirt.
As I mentioned before my Bono/Invisible Children tangent, Forgotten Shirts are made from Ugandan Fair Trade cotton and sewn at the Phenix factory in Kampala Uganda. In a place where exports are low and unemployment can push 90%, an order for something, anything from somewhere else is a big deal. A job has a bigger impact than a sticker.
A Forgotten Shirt supports Ugandan farmers and garment workers.
The shirt is shipped to Minneapolis where 50 teenagers from poor neighborhoods work part-time to screen print the shirts and participates in a tutoring program. College becomes a possibility.
From Uganda to Minnesota, Forgotten Shirts give opportunities to folks facing poverty. You can’t get more glocal than that. During a time when so many of us have forgotten about the lives of the people who make our stuff, Forgotten helps us remember. That’s a pretty cool story. Check ‘em out.