Are you a fan of saving the world and wearing underwear? How about rock climbing in just underwear (see above) or playing tennis in just underwear or climbing a tree in just underwear or posing like Russian acrobats in just underwear?
The folks at PACT Underwear hope so. Go to PACTs homepage and hit refresh to see all of the outdoor things you can do in your underwear. (Not pictured: getting arrested for indecent exposure.)
PACT on PACT (you should check out their ingredients page):
PACT’s motto is CHANGE STARTS WITH YOUR UNDERWEAR. The purchase of PACT underwear is participation in a social movement: when you buy PACT underwear, you are supporting and encouraging organic cotton farmers, responsible labor practices, and businesses that form partnerships with nonprofit organizations dedicated to positive change in our world.
Joshua Berman, aka my favorite guidebook author and Tranquilo Traveler, pointed me toward PACT. Until I test drive a pair, I can’t give them my seal of approval, but it seems like the company does things right. They have a video from inside their factory in Turkey and they give 10% (!) of their sales to nonprofits.
And they make getting almost naked at work and running through the woods look like a lot of fun!
And because I like to play with underwear phrasing, I have one last question for you:
Are your underwear green?
Feel free to come up with your own bit of underwear marketing magic.