American Apparel, operator of the largest garment factory in the USA, is known for its controversial, racy ads. Now they are venturing into the controversial world of politics. Their new ad takes immigration head on.
In a new series of ads, American Apparel is moving in a political direction. The cause is immigration reform, and the ads say in part that the status quo “amounts to an apartheid system” and should be overhauled to create a legal path for undocumented workers to gain citizenship in the United States.
I don’t feel educated enough to praise or criticize AA’s stance in the complex immigration debate. But I do think that if more clothing companies and/or brands would not try to distance themselves from the political issues they operate in, consumers could make more informed decisions.