In 1970 four Kent State students were shot to death and nine more were wounded as the National Guard turned their guns on protestors. Forty-four years later, Urban Outfitters is monetizing the tragedy by selling a blood-stained hoodie complete with bullet holes.
Of course Urban Outfitters says the red stains and holes were simply an accident. Sure, an accident that the company photographed and posted on its site for sale for $125.
You can read about the controversy on Mashable and BuzzFeed so I’m not going to recount everything that has been said, but I want to make two points.
All Publicity is Good Publicity . . . unless we act
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In WEARING I documented Amilcar’s journey. Amilcar, a former garment worker and father of three in Honduras, decided that his job didn’t provide his family with the life he wanted to provide them. So Amilcar crossed illegally into Mexico and rode atop trains and dodged police and bandits for three months. In some places in Mexico the locals threw bread at the migrants because the they knew why they were making the journey – their families. In other places the Mexican people were sick of desperate migrants traveling through their backyards and threw rocks at them.
While this journey is a very dangerous and a remarkable feat of endurance, love, luck, and survival, it is not rare. It’s also one not just undertaken by adults.
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