Synergy Barbie

By Kelsey

going-home-barbie

80% of couples who adopt children from China stay at the White Swan Hotel. And every single one of them gets a “Going Home Barbie.”

So told to me by a manager at the hotel:

“Most of the children are adopted are girls and Mattel sees this as an opportunity to attract potential clients. We are on our 3rd series of Barbies. Some families who have adopted multiple times have collected all three.”

Now that’s synergy - a toy company working with a single hotel catering to a very unique niche of guests.